I am a former software engineer that fell in love with the beauty of UX at first sight. I have over 9 years of startup experience in full stack product design, and a strong UX concentration in emotional design(ED).
I speak English & Spanish fluently, and intermediate French and Brazilian Portuguese. For fun I like to run, cook, and attend music festivals & sporting events.
"UX Designers are the trust liaisons between users and stake holders"- Brian
Philosophy
In the core of my product design philosophy lies the UX Honeycomb. In the center of the honeycomb is Value, because no matter what industry you're in, the goal is to bring Value to your users.
Research
Brainstorm
Ideation
Reporting
User interviews, focus groups, surveys, and gathering the right data before building anything.
User stories, personas, to discuss with the team of potential problems & solutions.
Wireframes, user journeys, & prototyping to prep for design brainstorming.
A/B Testing, Usability Testing, and other User Testing for fixes and future features.
2018-Present(Favorite Project)
Sponsoar(mobile)
A mobile donating platform that upgrades how nonprofits interact & communicate with their audience, receive funding, and obtain partnerships. Over 13 nonprofits signed up with a total of $2.1B donated. Updated 2025 version for a cleaner UI and more features with link above.
Portfolio
Branding |Competitor Research | Market Research|Prototype|UX Audit |User Research | Wireframing
2018-Present
MyTab(mobile)
A mobile platform that allows patrons to close tabs from their phones, yield rewards, and rate servers. Updated 2025 version for a cleaner UI and more features with link above.
Branding |Competitor Research | Market Research|Prototype|UX Audit |User Research | Wireframing
2021-Present
Branding |Competitor Research | Market Research|Prototype|UX Audit |User Research | Wireframing
A mobile video platform for uncensored comedy, that allows users to release original comedic content and private virtual standup.
Updated 2025 version for a cleaner UI and more features with link above.
2022
A mobile application that offers a subscription based maintenance program, a reward system, reminders, and the ability to schedule a service.
Branding |Competitor Research | Market Research|Prototype|UX Audit |
User Research | Wireframing
UX audited their site for Spanish speakers and offered suggestions and strategy to attract Spanish speakers.
2022
Competitor Research | Market Research|
UX Audit |UX Strategy | User Research
2019
HighKey
A mobile application that connects college students to events around campus that match their interests.
Branding |Competitor Research | Market Research|Prototype|UX Audit |User Research | Wireframing
2020
A fashion startup that uses AI to match a user's style.
Competitor Research | Market Research|
UX Audit |UX Strategy | User Research
2022
A desktop/mobile landing page for a lucrative recruiting campaign for land brokers.
Competitor Research | Market Research|Prototype|UX Audit |UX Strategy
User Research | Wireframing
2022
A website for luxury customizable vans and campers.
Branding | Competitor Research | Market Research|Prototype|UX Audit |
User Research | Wireframing
Branding |Competitor Research | Market Research|Prototype|UX Audit |User Research | Wireframing
Designed and launched a native mobile AI relationship coach from discovery through launch. Created a momentum-style tracking system with trait-based insights and personalized advice, iterating based on real user feedback and behavioral patterns.
2026-Present
Pairfolio(mobile)
Branding |Competitor Research | Market Research|Prototype|UX Audit |User Research | Wireframing
Riders can optionally trace a preferred path on the map; the system snaps it to roads and shows time/distance impact.They can drop waypoints with short notes.Drivers see a non-blocking overlay plus waypoint cards in the trip sheet, with a toggle to turn the suggestion on/off. They still use Uber/Google/Waze navigation.
2026
Get In Touch
brian@reesa.live
Lets get to work!
I will make sure to provide the most intuitive, stickiest, and emotion-triggering experiences possible. Because as a famous man said,
"Design is not just what it looks like, it's how it works". (and i'll add how it makes a user feel)
